Creating Photographers, Not Consumers: Canon's Creator Lab and Student Advantage Program

Creating Photographers, Not Consumers: Canon's Creator Lab and Student Advantage Program


Canon Canada just launched Canon Creator Lab as part of what I’m calling its new community-building mandate. A lot of corporations these days talk about building community, about creating a space to encourage growth. Most of it seems to be lip service at best. Here, however, we’re seeing Canon Canada invest time and money into a free hub designed to help photographers get better while actually connecting with each other. Being a Canadian, I’m proud that Canon’s Canadian operation is looking to lead the global photography community into this space.

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