As mobile ad targeting becomes less effective, the "super app" idea could become more appealing in the West with companies scrambling to keep people inside apps (Christopher Mims/Wall Street Journal)

As mobile ad targeting becomes less effective, the "super app" idea could become more appealing in the West with companies scrambling to keep people inside apps (Christopher Mims/Wall Street Journal)




Christopher Mims / Wall Street Journal:

As mobile ad targeting becomes less effective, the “super app” idea could become more appealing in the West with companies scrambling to keep people inside apps  —  Super apps, immensely popular in Asia but not in the U.S., are the new hot thing for companies scrambling to capture ever more of our time, attention and money





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