A look at efforts to reduce digital advertising's carbon footprint; a 2018 study estimated online ads accounted for roughly 10% of the internet's energy usage (Megan Graham/Wall Street Journal)

A look at efforts to reduce digital advertising's carbon footprint; a 2018 study estimated online ads accounted for roughly 10% of the internet's energy usage (Megan Graham/Wall Street Journal)




Megan Graham / Wall Street Journal:

A look at efforts to reduce digital advertising’s carbon footprint; a 2018 study estimated online ads accounted for roughly 10% of the internet’s energy usage  —  Digital ads require a lot of computing power, but the exact amount of electricity they consume is hard to pin down





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